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Prestigious Online BBA Degree from SRMIST

Prestigious Online BBA Degree from SRMIST

Application closes 21st Oct 2026

KEY OUTCOMES

Build Your Career in Digital Marketing

Develop business management and digital marketing skills through an online BBA degree

  • Build strong business fundamentals along with specialized knowledge of digital marketing tools and strategies.

  • Learn to plan and execute digital marketing strategies for organizations and business objectives.

  • Develop skills in areas such as SEO, social media marketing, digital design, web analytics and e-commerce.

  • Prepare for digital marketing and business roles by combining management knowledge with latest digital skills.

Program Highlights

Why Choose Online BBA in Digital Marketing?

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    Comprehensive Curriculum

    Build in-depth knowledge of Business Management through subjects covering accounting, economics, HR, marketing, operations and emerging digital marketing areas.

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    Recognized Degree

    Unlock international mobility with a recognized, UGC-entitled Online BBA Degree.

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    Dedicated Career Support

    Get exclusive access to job fairs, interview opportunities, and career guidance.

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    Industry-relevant Skills

    Learn modern business and digital marketing tools used across industries.

Skills You Will Gain

Digital Marketing Strategy

SEO

Social Media Marketing

Marketing in the Digital Age

Business Analytics

Data Visualization

Digital Design

E-commerce and Digital Marketing

Web Analytics

Marketing Management

Strategic Management

Digital Marketing Strategy

SEO

Social Media Marketing

Marketing in the Digital Age

Business Analytics

Data Visualization

Digital Design

E-commerce and Digital Marketing

Web Analytics

Marketing Management

Strategic Management

view more

  • Overview
  • Learning Journey
  • Curriculum
  • Fees
  • FAQ

This is ideal for

Students and aspiring professionals seeking to build a strong foundation in management and digital marketing.

  • Recent School Graduates

    Students seeking a recognized business degree with a specialization in Digital Marketing to kickstart their careers.

  • Young Professionals

    Individuals looking to enhance their business knowledge and gain industry-relevant skills while pursuing a flexible online degree.

Experience a unique learning journey

Our pedagogy is designed to ensure career growth and transformation

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    Flexible learning at your convenience

    Attend live weekend sessions with experts and access pre-recorded lectures during the week.

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    Mentorship sessions by industry experts

    Clarify your doubts and discuss practical applications during weekend mentorship sessions.

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    Benefit from an industry-focused curriculum

    Learn through an updated curriculum designed to help you make informed business decisions.

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    Work on hands-on projects

    Apply the concepts and tools you learn through practical, hands-on projects.

Industry-Aligned BBA Curriculum

The 3-year BBA curriculum combines core business and management subjects with specialized digital marketing learning, covering areas such as SEO, social media, analytics, e-commerce and digital design. Delivered through online learning, it offers flexibility while providing a recognized degree from SRM Institute of Science and Technology.

Semester 1

Communication for Managerial Personnel

Overview of Communication for Managerial Personnel

Principles of Management

Overview of Principles of Management

Fundamentals of Financial Accounting

Overview of Fundamentals of Financial Accounting

Basics of Production and Operation Management

Overview of Basics of Production and Operation Management

Managerial Economics

Overview of Managerial Economics

Semester 2

Managerial Accounting

Overview of Managerial Accounting

Human Resource Management

Overview of Human Resource Management

Marketing Management

Overview of Marketing Management

Software Solutions for Business

Overview of Software Solutions for Business

Understanding Digital Marketing

Overview of Understanding Digital Marketing

Quantitative Aptitude and Reasoning

Overview of Quantitative Aptitude and Reasoning

Semester 3

Statistics in Business

Overview of Statistics in Business

Small Business and Entrepreneurial Development

Overview of Small Business and Entrepreneurial Development

Services Marketing

Overview of Services Marketing

Legal Aspects of Business

Overview of Legal Aspects of Business

Universal Human Values

Overview of Universal Human Values

My India Project

Overview of My India Project

SEO Tools and Techniques

Overview of SEO Tools and Techniques

Marketing in the Digital Age

Overview of Marketing in the Digital Age

Elective 1

Overview of Elective 1

Elective 2

Overview of Elective 2

Elective 3

Overview of Elective 3

Semester 4

Operations Research in Business

Overview of Operations Research in Business

Essentials of Financial Management

Overview of Essentials of Financial Management

Organisational Culture and Behaviour

Overview of Organisational Culture and Behaviour

Information Technology for Retail Management

Overview of Information Technology for Retail Management

Professional Skills

Overview of Professional Skills

Competitive Marketing Strategy

Overview of Competitive Marketing Strategy

Data Visualisation

Overview of Data Visualisation

Business Analytics and Intelligence

Overview of Business Analytics and Intelligence

User Interface Design

Overview of User Interface Design

Elective 4

Overview of Elective 4

Elective 5

Overview of Elective 5

Semester 5

Introduction to Research Methods

Overview of Introduction to Research Methods

Strategic Management

Overview of Strategic Management

Environmental Studies

Overview of Environmental Studies

Leadership and Management Skills

Overview of Leadership and Management Skills

Product Design & Development

Overview of Product Design & Development

Web Analytics

Overview of Web Analytics

E-Commerce & Digital Marketing

Overview of E-Commerce & Digital Marketing

Elective 6

Overview of Elective 6

Elective 7

Overview of Elective 7

Semester 6

Global Marketing Management

Overview of Global Marketing Management

Ethics and Corporate Governance in Business

Overview of Ethics and Corporate Governance in Business

Project Work

Overview of Project Work

Note: The curriculum listed above are indicative and subject to updates as technology evolves.

Course Fees

Invest in your career

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    Build strong business fundamentals with a specialization in Digital Marketing.

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    Learn practical digital marketing tools, strategies, and business applications.

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    Gain career support, mentorship, and interview preparation assistance.

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    Develop skills required for modern marketing and business roles.

Take the next step

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Apply to the program now or schedule a call with a program advisor

Unlock exclusive course sneak peek

Application closes: 21st Oct 2026

Application closes: 21st Oct 2026

Talk to our advisor for offers & course details

Application process

Admissions close once the required number of participants enroll. Apply early to secure your spot.

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    1. Fill out the application form

    Register by completing the online application form.

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    2. Profile Evaluation

    Online interview based on your profile.

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    3. Join the Program

    If selected, you will receive an admission letter. Secure your seat by paying the admission fee.

Eligibility Criteria

  • 10+2 / 10+ 3-year Diploma from any recognized board including NIOS, with a minimum of 50% marks in the qualifying exams. [NCrF 4.0 Level (minimum)]

Frequently asked questions

Program Details
Program Details

Is a BBA in Digital Marketing a good career option?

A BBA in Digital Marketing can be a suitable choice for learners who want to combine business management fundamentals with specialized knowledge of digital marketing tools, strategies and applications.

Is the SRMIST BBA in Digital Marketing available online?

Yes. SRMIST offers this BBA as a 3-year live online learning program, allowing learners to pursue the degree through an online format.

What is the duration of the online BBA in Digital Marketing?

The program is 3 years and is delivered through online learning.

What is the eligibility for an online BBA in Digital Marketing?

Candidates must have passed 10+2 or a 10+3-year Diploma from a recognized board, including NIOS, with at least 50% marks in the qualifying examination.

What is the fee for a BBA in Digital Marketing?

The total tuition fee for the SRMIST BBA in Digital Marketing is ₹1,29,000, payable at ₹21,500 per semester or ₹43,000 per year. The examination fee is not included.

What subjects are covered in BBA in Digital Marketing?

The curriculum covers business subjects such as management, accounting, economics, HR, marketing and strategy, along with digital marketing-focused areas such as Understanding Digital Marketing, SEO, Social Media Marketing, Marketing in the Digital Age, Digital Design, E-commerce and Digital Marketing, and Web Analytics.

What are the career options after a BBA in Digital Marketing?

The program identifies roles such as Email Marketing Specialist, Project Manager, Web Designer and Social Media Manager as potential career options for graduates.

Does the BBA in Digital Marketing include practical learning?

The curriculum includes a Project Work component in Semester 6 and specialized learning across areas such as SEO, social media marketing, digital design, e-commerce and web analytics.

Does SRMIST provide career support during the program?

Yes. During their final year, learners can benefit from the Online Career Service Track (OCST), which includes employability assessments, aptitude and soft skills training, interview opportunities, and personalized feedback.
*Note: Learners must clear all backlogs to receive job offer letters, and career support is provided but employment is not guaranteed.

Got more questions? Talk to us

Connect with our advisors and get your queries resolved

Speak with our expert +914440116540 or email to bba.online@srmist.edu.in

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