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Application closes 21st Oct 2026
KEY OUTCOMES
Develop business management and digital marketing skills through an online BBA degree
Build strong business fundamentals along with specialized knowledge of digital marketing tools and strategies.
Learn to plan and execute digital marketing strategies for organizations and business objectives.
Develop skills in areas such as SEO, social media marketing, digital design, web analytics and e-commerce.
Prepare for digital marketing and business roles by combining management knowledge with latest digital skills.
Program Highlights
Build in-depth knowledge of Business Management through subjects covering accounting, economics, HR, marketing, operations and emerging digital marketing areas.
Unlock international mobility with a recognized, UGC-entitled Online BBA Degree.
Get exclusive access to job fairs, interview opportunities, and career guidance.
Learn modern business and digital marketing tools used across industries.
Skills You Will Gain
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Students and aspiring professionals seeking to build a strong foundation in management and digital marketing.
Recent School Graduates
Students seeking a recognized business degree with a specialization in Digital Marketing to kickstart their careers.
Young Professionals
Individuals looking to enhance their business knowledge and gain industry-relevant skills while pursuing a flexible online degree.
Our pedagogy is designed to ensure career growth and transformation
Attend live weekend sessions with experts and access pre-recorded lectures during the week.
Clarify your doubts and discuss practical applications during weekend mentorship sessions.
Learn through an updated curriculum designed to help you make informed business decisions.
Apply the concepts and tools you learn through practical, hands-on projects.
The 3-year BBA curriculum combines core business and management subjects with specialized digital marketing learning, covering areas such as SEO, social media, analytics, e-commerce and digital design. Delivered through online learning, it offers flexibility while providing a recognized degree from SRM Institute of Science and Technology.
Note: The curriculum listed above are indicative and subject to updates as technology evolves.
Build strong business fundamentals with a specialization in Digital Marketing.
Learn practical digital marketing tools, strategies, and business applications.
Gain career support, mentorship, and interview preparation assistance.
Develop skills required for modern marketing and business roles.
Admissions close once the required number of participants enroll. Apply early to secure your spot.
Register by completing the online application form.
Online interview based on your profile.
If selected, you will receive an admission letter. Secure your seat by paying the admission fee.
Is a BBA in Digital Marketing a good career option?
A BBA in Digital Marketing can be a suitable choice for learners who want to combine business management fundamentals with specialized knowledge of digital marketing tools, strategies and applications.
Is the SRMIST BBA in Digital Marketing available online?
Yes. SRMIST offers this BBA as a 3-year live online learning program, allowing learners to pursue the degree through an online format.
What is the duration of the online BBA in Digital Marketing?
The program is 3 years and is delivered through online learning.
What is the eligibility for an online BBA in Digital Marketing?
Candidates must have passed 10+2 or a 10+3-year Diploma from a recognized board, including NIOS, with at least 50% marks in the qualifying examination.
What is the fee for a BBA in Digital Marketing?
The total tuition fee for the SRMIST BBA in Digital Marketing is ₹1,29,000, payable at ₹21,500 per semester or ₹43,000 per year. The examination fee is not included.
What subjects are covered in BBA in Digital Marketing?
The curriculum covers business subjects such as management, accounting, economics, HR, marketing and strategy, along with digital marketing-focused areas such as Understanding Digital Marketing, SEO, Social Media Marketing, Marketing in the Digital Age, Digital Design, E-commerce and Digital Marketing, and Web Analytics.
What are the career options after a BBA in Digital Marketing?
The program identifies roles such as Email Marketing Specialist, Project Manager, Web Designer and Social Media Manager as potential career options for graduates.
Does the BBA in Digital Marketing include practical learning?
The curriculum includes a Project Work component in Semester 6 and specialized learning across areas such as SEO, social media marketing, digital design, e-commerce and web analytics.
Does SRMIST provide career support during the program?
Yes. During their final year, learners can benefit from the Online Career Service Track (OCST), which includes employability assessments, aptitude and soft skills training, interview opportunities, and personalized feedback.
*Note: Learners must clear all backlogs to receive job offer letters, and career support is provided but employment is not guaranteed.