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Learn from SRMIST, a prestigious Indian university
Online BBA Degree from SRMIST
Application closes on
18th Jun 2026
Speak with our expert
080-4568-6561
Learn more about the course
Get details on syllabus, projects, tools, and more
Prestigious Online BBA Degree from SRMIST
Application closes 18th Jun 2026
Program Outcomes
Build Business & Digital Marketing Expertise
Graduates of the SRMIST Online BBA program will be equipped to:
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Develop a strong foundation in business management, marketing, finance, and entrepreneurship.
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Gain specialized knowledge in Digital Marketing, SEO, Social Media Marketing, Business Analytics, and more.
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Achieve your career goals faster with mentorship sessions, career assistance, interview prep and more.
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Build practical skills to solve real-world business challenges using modern marketing and digital tools.
Program Highlights
Why Choose SRMIST's Online BBA Degree?
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Comprehensive Curriculum
Curriculum designed by leading academicians and industry experts, featuring specialization in Digital Marketing.
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Globally Recognized Degree
Unlock international career mobility with a WES-recognized Online BBA Degree trusted by global employers and institutions.
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Dedicated Career Support
Get exclusive access to job fairs, interview opportunities, and career guidance.
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Industry-relevant Skills
Learn modern business and digital marketing tools used across industries.
Specialization offered in
Digital Marketing
Digital Marketing
- Overview
- Learning Journey
- Curriculum
- Fees
Ideal For
Students and aspiring professionals seeking to build a strong foundation in management and digital marketing.
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Recent School Graduates
Students seeking a recognized business degree with a specialization in Digital Marketing to kickstart their careers.
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Young Professionals
Individuals looking to enhance their business knowledge and gain industry-relevant skills while pursuing a flexible online degree.
Experience a unique learning journey
Our pedagogy is designed to ensure career growth and transformation
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Flexible learning at your convenience
Attend live sessions with experts on weekends and access pre-recorded lectures on weekdays.
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Mentorship sessions by industry experts
Clarify your doubts and practice on live datasets with your mentor on the weekends.
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Benefit from an industry-focused curriculum
Our regularly updated curriculum equips you to make effective, real-world decisions.
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Work on hands-on projects
Work on projects to apply the concepts & tools learnt in the module.
Comprehensive Curriculum
SRM IST’s 3-year UGC-entitled online BBA Degree combines core management courses with a specialization in Digital Marketing. The curriculum is designed to provide you with a broad overview of the essentials of business and management, followed by a deep dive into Digital Marketing.
Semester 1
Communication for Managerial Personnel
Principles of Management
Fundamentals of Financial Accounting
Basics of Production and Operation Management
Managerial Economics
Semester 2
Managerial Accounting
Human Resource Management
Marketing Management
Software Solutions for Business
Understanding Digital Marketing
Quantitative Aptitude and Reasoning
Semester 3
Statistics in Business
Small Business and Entrepreneurial Development
Services Marketing
Legal Aspects of Business
Universal Human Values
My India Project
Elective 1
Elective 2
Semester 4
Operations Research in Business
Essentials of Financial Management
Organizational Culture and Behaviour
Information Technology for Retail Management
Professional Skills
Elective 3
Elective 4
Semester 5
Introduction to Research Methods
Strategic Management
Environmental Studies
Leadership and Management Skills
Elective 5
Elective 6
Semester 6
Global Marketing Management
Ethics and Corporate Governance in Business
Project Work
Electives
Electives for Semester 3
• SEO Tools and Techniques
• Social Media Marketing
• Marketing in the Digital Age
• Data Warehousing and Data Mining
Electives for Semester 4
• Business Analytics and Intelligence
• User Interface Design
• Competitive Marketing
• Data Visualization
• Digital Design
Electives for Semester 5
• E-commerce and Digital Marketing
• Product Design and Development
• Software Quality Management
• Web Analytics
Course Fees
Invest in your career
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Build strong business fundamentals with a specialization in Digital Marketing.
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Learn practical digital marketing tools, strategies, and business applications.
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Gain career support, mentorship, and interview preparation assistance.
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Develop skills required for modern marketing and business roles.
Admission Process
Admissions close once the required number of participants enroll. Apply early to secure your spot.
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Fill out the application form
Register by completing the online application form.
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Profile Evaluation
Online interview based on your profile.
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Join the Program
If selected, you will receive an admission letter. Secure your seat by paying the admission fee.
Eligibility Criteria
- 10+2 / 10+ 3-year Diploma from any recognized board including NIOS, with a minimum of 50% marks in the qualifying exams. [NCrF 4.0 Level (minimum)]
Application Closes
18th Jun 2026
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