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Application closes 20th Sep 2026
Program Outcomes
Develop marketing leadership, customer strategy, and business growth skills.
Build expertise in consumer behavior, retail management, marketing analytics, and marketing communications.
Learn through business simulations, case studies, and an industry-focused end-term project.
Prepare for careers across FMCG, retail, consulting, technology, e-commerce, media, and consumer businesses.
Strengthen strategic thinking to build brands, improve customer engagement, and drive business growth.
Program Highlights
Develop expertise in consumer behavior, retail management, marketing and customer analytics, product and brand management, and digital marketing.
Unlock international mobility with a recognized, UGC-entitled Online MBA Degree.
Access employability training and interview opportunities during your final year through the Online Career Service Track.
Clarify your doubts and work through real financial models and case studies with your mentor on weekends.
Apply marketing concepts through business simulations, case studies, and an end-term project.
Skills You Will Gain
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Aspiring marketing professionals and experienced managers seeking career growth.
Early-Career Professionals
Graduates seeking careers in marketing, digital marketing, sales, branding, advertising, and retail management.
Experienced Working Professionals
Professionals looking to move into marketing leadership, product marketing, brand management, or business development roles.
Our pedagogy is designed to ensure career growth and transformation
Attend live weekend sessions with experts and access pre-recorded lectures during the week.
Clarify your doubts and discuss practical applications during weekend mentorship sessions.
Learn through an updated curriculum designed to help you make informed business decisions.
Apply the concepts and tools you learn through practical, hands-on projects.
This online MBA degree in marketing combines core business management subjects with specialized marketing courses that prepare learners to understand customers, build brands, analyse markets, and drive business growth. The curriculum includes an industry-focused end-term project for practical application.
Note: The curriculum listed above are indicative and subject to updates as technology evolves.
Build expertise in marketing strategy, branding, customer analytics, and digital marketing.
Develop strategic thinking through projects and case studies that solve real-world business problems.
Achieve your career goals faster with mentorship sessions, career assistance, interview preparation, and more.
Gain core management concepts along with specialized marketing knowledge for today's business environment.
Admissions close once the required number of participants enroll. Apply early to secure your spot.
Register by completing the online application form.
Online interview based on your profile.
If selected, you will receive an admission letter. Secure your seat by paying the admission fee.
Is SRMIST a good option to pursue an MBA in marketing management in India?
Yes. SRMIST offers a credible online MBA in Marketing in India through a UGC-entitled, AICTE-approved program designed for graduates and working professionals. The curriculum combines core management education with specialized marketing subjects, practical projects, business simulations, and career support. Learners also benefit from flexible online learning, live weekend classes, and mentorship sessions while earning a recognized MBA degree.
What marketing subjects are covered in the specialization?
The MBA in Marketing Management specialization includes subjects such as:
- Consumer Behaviour
- B2B Marketing
- Retail Management
- Marketing Analytics
- Integrated Marketing Communications
- Customer Analytics
- Product and Brand Management
- Social Media and Digital Marketing
These subjects help learners build expertise across brand strategy, customer insights, digital marketing, and marketing decision-making.
Who can apply for the online MBA in Marketing?
Candidates with a bachelor's degree in the 10+2+3 or 10+2+4 format and a minimum aggregate of 50% marks or equivalent GPA are eligible to apply.
Applicants with two or more years of work experience are exempt from the SRMIST entrance exam, while fresh graduates with valid GMAT, GRE, CAT, or MAT scores may also qualify for an exemption, subject to the interview process.
Applicants with foreign qualifications must additionally submit an Association of Indian Universities (AIU) Certificate of Equivalence.
What is the fee for online MBA degree in Marketing?
The total tuition fee for the online MBA degree in Marketing is ₹1,89,000, payable through flexible semester-wise or year-wise payment plans. Examination fees are charged separately. EMI options are also available for eligible learners.
What career opportunities are available after an MBA in marketing?
After completing an MBA in Marketing, graduates can pursue roles such as:
- Marketing Manager
- Brand Manager
- Product Marketing Manager
- Digital Marketing Manager
- Growth Marketing Manager
- Customer Insights Manager
- Marketing Analytics Manager
- Business Development Manager
- Sales Manager
- Retail Marketing Manager
These roles are available across industries including FMCG, retail, e-commerce, technology, BFSI, consulting, healthcare, media, manufacturing, and consumer businesses.
Why is marketing management a high-growth career in the AI era?
Marketing has evolved from traditional promotion to data-driven customer engagement. Today, organizations rely on professionals who can combine marketing strategy with customer analytics, digital channels, AI-powered personalization, and brand management. As businesses increasingly use AI for customer insights, campaign optimization, and marketing automation, professionals with strategic marketing expertise are well positioned for leadership opportunities.
Does SRMIST provide career support during the program?
Yes. Learners can benefit from the Online Career Service Track (OCST), which includes employability assessments, aptitude and soft skills training, interview opportunities, and personalized feedback to help prepare for management careers. (OCST is available as an optional paid add-on for registered final-year learners.)
What skills do employers look for in MBA in Marketing graduates?
Employers typically look for professionals who can combine marketing knowledge with business strategy. Some of the most sought-after skills include:
- Brand Management
- Consumer Behaviour
- Marketing Analytics
- Customer Analytics
- Digital Marketing
- Product Marketing
- Market Research
- Marketing Strategy
- Communication
- Business Decision-Making