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Prestigious Online MBA Degree from SRMIST

Prestigious Online MBA Degree from SRMIST

Application closes 20th Sep 2026

Program Outcomes

Build a Career in Marketing Management

Develop marketing leadership, customer strategy, and business growth skills.

  • Build expertise in consumer behavior, retail management, marketing analytics, and marketing communications.

  • Learn through business simulations, case studies, and an industry-focused end-term project.

  • Prepare for careers across FMCG, retail, consulting, technology, e-commerce, media, and consumer businesses.

  • Strengthen strategic thinking to build brands, improve customer engagement, and drive business growth.

Program Highlights

Why Choose SRMIST Online MBA in Marketing?

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    Comprehensive Curriculum

    Develop expertise in consumer behavior, retail management, marketing and customer analytics, product and brand management, and digital marketing.

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    Recognized Degree

    Unlock international mobility with a recognized, UGC-entitled Online MBA Degree.

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    Dedicated Career Support

    Access employability training and interview opportunities during your final year through the Online Career Service Track.

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    Mentorship sessions

    Clarify your doubts and work through real financial models and case studies with your mentor on weekends.

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    Practical Learning Experience

    Apply marketing concepts through business simulations, case studies, and an end-term project.

Skills You Will Gain

Consumer Behaviour

Marketing Analytics

Customer Analytics

Product & Brand Management

Digital Marketing

Retail Management

B2B Marketing

Integrated Marketing Communications

Brand Strategy

Customer Engagement

Marketing Research

Strategic Marketing

Consumer Behaviour

Marketing Analytics

Customer Analytics

Product & Brand Management

Digital Marketing

Retail Management

B2B Marketing

Integrated Marketing Communications

Brand Strategy

Customer Engagement

Marketing Research

Strategic Marketing

view more

  • Overview
  • Learning Journey
  • Curriculum
  • Fees
  • FAQ

This is ideal for

Aspiring marketing professionals and experienced managers seeking career growth.

  • Early-Career Professionals

    Graduates seeking careers in marketing, digital marketing, sales, branding, advertising, and retail management.

  • Experienced Working Professionals

    Professionals looking to move into marketing leadership, product marketing, brand management, or business development roles.

Experience a unique learning journey

Our pedagogy is designed to ensure career growth and transformation

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    Flexible learning at your convenience

    Attend live weekend sessions with experts and access pre-recorded lectures during the week.

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    Mentorship sessions by industry experts

    Clarify your doubts and discuss practical applications during weekend mentorship sessions.

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    Benefit from an industry-focused curriculum

    Learn through an updated curriculum designed to help you make informed business decisions.

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    Work on hands-on projects

    Apply the concepts and tools you learn through practical, hands-on projects.

Industry-Aligned MBA Curriculum

This online MBA degree in marketing combines core business management subjects with specialized marketing courses that prepare learners to understand customers, build brands, analyse markets, and drive business growth. The curriculum includes an industry-focused end-term project for practical application.

Semester 1

Managerial Economics

Learn how economic principles influence business decisions, pricing strategies, market dynamics, and resource allocation.

Financial Accounting

Understand accounting concepts, financial statements, and reporting to evaluate an organization's financial performance.

Marketing Management

Explore customer needs, market segmentation, branding, and marketing strategies to drive business growth.

Operations Management

Learn to optimize business processes, supply chains, quality management, and operational efficiency.

Organizational Behavior

Study individual and team behavior, leadership, motivation, and organizational culture to improve workplace performance.

Information Management

Develop an understanding of information systems, digital technologies, and data management for business decision-making.

Semester 2

Legal and Business Environment

Understand the legal, regulatory, and economic environment that influences business operations and corporate decision-making.

Ethics and Corporate Social Responsibility

Explore ethical business practices, corporate governance, sustainability, and responsible decision-making.

Business Statistics and Quantitative Methods

Apply statistical techniques and quantitative tools to analyze business problems and support data-driven decisions.

Financial Management

Learn financial planning, capital budgeting, risk-return analysis, and strategies for maximizing organizational value.

Human Resource Management

Understand talent acquisition, performance management, employee development, and workforce planning.

Entrepreneurship

Learn how to identify business opportunities, develop business models, and manage entrepreneurial ventures.

Semester 3

Research Methods in Business

Learn how to identify business problems, collect and analyze data, and apply research methods to support informed decision-making and strategic business planning.

Consumer Behaviour

Study how customers make purchasing decisions and how businesses can create products and campaigns that meet customer needs.

B2B Marketing

Understand marketing strategies, relationship management, and sales approaches for business-to-business markets.

Retail Management

Explore retail operations, merchandising, customer experience, and retail strategy across physical and digital channels.

Marketing Analytics

Use marketing data and performance metrics to measure campaign effectiveness and optimize marketing decisions.

Integrated Marketing Communications

Learn to develop consistent communication strategies across advertising, digital platforms, public relations, and promotions.

Non-Functional Elective

Expand your management perspective by studying interdisciplinary business subjects beyond your specialization.

Semester 4

Customer Analytics

Learn how customer data and behavioral insights can improve marketing strategies, personalization, and customer retention.

Product and Brand Management

Develop expertise in managing product lifecycles, brand positioning, pricing, and competitive differentiation.

Social Media and Digital Marketing

Explore digital marketing strategies, content marketing, social media campaigns, and customer engagement across digital platforms.

Project

Apply your learning to solve a real-world marketing or business challenge through an industry-focused end-term project.

Non-Functional Elective

Broaden your business knowledge through interdisciplinary management subjects beyond marketing.

Note: The curriculum listed above are indicative and subject to updates as technology evolves.

Course Fees

Invest in your career

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    Build expertise in marketing strategy, branding, customer analytics, and digital marketing.

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    Develop strategic thinking through projects and case studies that solve real-world business problems.

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    Achieve your career goals faster with mentorship sessions, career assistance, interview preparation, and more.

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    Gain core management concepts along with specialized marketing knowledge for today's business environment.

Take the next step

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Apply to the program now or schedule a call with a program advisor

Unlock exclusive course sneak peek

Application closes: 20th Sep 2026

Application closes: 20th Sep 2026

Talk to our advisor for offers & course details

Admission Process

Admissions close once the required number of participants enroll. Apply early to secure your spot.

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    Fill out the application form

    Register by completing the online application form.

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    Profile Evaluation

    Online interview based on your profile.

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    Join the Program

    If selected, you will receive an admission letter. Secure your seat by paying the admission fee.

Eligibility Criteria

  • Bachelor's degree from any recognized University (in any discipline with 50% in the qualifying exams) or equivalent.

Frequently asked questions

Program Details
Program Details

Is SRMIST a good option to pursue an MBA in marketing management in India?

Yes. SRMIST offers a credible online MBA in Marketing in India through a UGC-entitled, AICTE-approved program designed for graduates and working professionals. The curriculum combines core management education with specialized marketing subjects, practical projects, business simulations, and career support. Learners also benefit from flexible online learning, live weekend classes, and mentorship sessions while earning a recognized MBA degree.

What marketing subjects are covered in the specialization?

The MBA in Marketing Management specialization includes subjects such as:
- Consumer Behaviour
- B2B Marketing
- Retail Management
- Marketing Analytics
- Integrated Marketing Communications
- Customer Analytics
- Product and Brand Management
- Social Media and Digital Marketing
These subjects help learners build expertise across brand strategy, customer insights, digital marketing, and marketing decision-making.

Who can apply for the online MBA in Marketing?

Candidates with a bachelor's degree in the 10+2+3 or 10+2+4 format and a minimum aggregate of 50% marks or equivalent GPA are eligible to apply.
Applicants with two or more years of work experience are exempt from the SRMIST entrance exam, while fresh graduates with valid GMAT, GRE, CAT, or MAT scores may also qualify for an exemption, subject to the interview process.
Applicants with foreign qualifications must additionally submit an Association of Indian Universities (AIU) Certificate of Equivalence.

What is the fee for online MBA degree in Marketing?

The total tuition fee for the online MBA degree in Marketing is ₹1,89,000, payable through flexible semester-wise or year-wise payment plans. Examination fees are charged separately. EMI options are also available for eligible learners.

What career opportunities are available after an MBA in marketing?

After completing an MBA in Marketing, graduates can pursue roles such as:
- Marketing Manager
- Brand Manager
- Product Marketing Manager
- Digital Marketing Manager
- Growth Marketing Manager
- Customer Insights Manager
- Marketing Analytics Manager
- Business Development Manager
- Sales Manager
- Retail Marketing Manager
These roles are available across industries including FMCG, retail, e-commerce, technology, BFSI, consulting, healthcare, media, manufacturing, and consumer businesses.

Why is marketing management a high-growth career in the AI era?

Marketing has evolved from traditional promotion to data-driven customer engagement. Today, organizations rely on professionals who can combine marketing strategy with customer analytics, digital channels, AI-powered personalization, and brand management. As businesses increasingly use AI for customer insights, campaign optimization, and marketing automation, professionals with strategic marketing expertise are well positioned for leadership opportunities.

Does SRMIST provide career support during the program?

Yes. Learners can benefit from the Online Career Service Track (OCST), which includes employability assessments, aptitude and soft skills training, interview opportunities, and personalized feedback to help prepare for management careers. (OCST is available as an optional paid add-on for registered final-year learners.)

What skills do employers look for in MBA in Marketing graduates?

Employers typically look for professionals who can combine marketing knowledge with business strategy. Some of the most sought-after skills include:
- Brand Management
- Consumer Behaviour
- Marketing Analytics
- Customer Analytics
- Digital Marketing
- Product Marketing
- Market Research
- Marketing Strategy
- Communication
- Business Decision-Making

Got more questions? Talk to us

Connect with our advisors and get your queries resolved

Speak with our expert +914446973365 or email to mba.online@srmist.edu.in

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